Like the splendour of an art work, a music video is meant to attract, engage and appeal to the viewers. Over the years,the Nigerian music industry has seen the different shades of music videos being released to compliment songs, but only a few raise the bar and become points of reference. In no particular order, here are the top 10 music videos ruling the scene, with details and concepts behind them.
Gift- Iyanya featuring Don Jazzy
Davido and Wizkid
Altough the video is colourful and appealing to the eyes, there isn’t much more that is extraordinary about the video. It revolves around Iyanya giving gifts to his love interests and nothing more. One would have expected a catchy story line built around the already colorful video.
Shot in South Africa, the video lacked depth and can get the viewers bored easily with Don jazzy sitting in front of a wrapped gift alluding to the title of the song. The only engaging part can be said to be a scene where Iyanya teaches Don Jazzy how to dance. Nonetheless, the video continues to trend ceaselessly, probably, for the sweetness of the song rather than the artistry displayed in the video.
Falila Ketan- Olamide
Directed by Unlimited L.A ,the song reminds you of the innovative Galala music, but there is nothing unusual about the visiuals. First off, the video opens with a lady who alights from a taxi on her way to the night club. When she gets there, she is being hailed by Olamide for her twerking ability. Several sexual connotations were expressed in the song, but nothing to show for it in the video. Most Nigerian videos are filled with night club concepts with people dancing and popping champagnes,this can be improved on. It has guest appearances from YBNL crew and actress Eniola Badmus.
Ololufe- Flavour featuring Chidinma
Flavour
Directed by Godfather productions, this video seems too perfect, similar to something made in the laboratory. It’s the brainchild of someone who thought outside the box. Unlike many love songs, with boring images, this one creates something different. The white themed video is simple ,yet extraordinary.
Every shot, costume and location expresses the director’s attention to details. It will be difficult for the viewers to get uninterested because each scene compliments one another blending with the message of the song. Although the video received a lot of criticism, because of the kissing scene, the overall quality of the video was nothing short of supberb. It was shot in Cape town , South Africa
German juice- Cynthia Morgan
IF a video is about visual appeal alone, then this clip will be on the top spot. The combined directorial aptitude of Clarence Peters and Jude Okoye makes it an excellent one. Shot on a sunny and summer-themed location, the video parades a host of pretty girls with big bums all flaunting their endowments just as the message of the song implies. In terms of concept, there is nothing different about the video. Psquare and Phyno makes a guest appearance in the video.
Ojuelegba- Wizkid
Directed by Clarence Peters, this smash hit song is accompanied by a weak music video. It was shot in Ojuelegba, a buistling area of Lagos where Wizkid was discovered. The video immediately engages you from the beginning. It features a bus with a conductor calling out to passengers to board his bus to Ojuelgeba. The elements, however don’t add up as it progresses. A dining scene was blended alongside some wrongly interpreted scenes. Clarence should have done better.
Collabo- P-square featuring Don jazzy
Directed by Clarence Peters, this video pushes the audience into an instant wave of excitement .This is as a result of its interpretation, storyline and camera quality. P Square and Don jazzy are lost in thoughts about their lustful desire for a lady. The video has a corporate setting with every character dressed in a corporate outfit , which makes the video more believable. The drama expressed in this visuals makes it a video one will love to see over and over again.
Temperature –Yemi Alade featuring Dil
TEMPERATURE, directed by Ovie Etseyatse leaves some room for improvement. Yemi Alade is known to deliver well on love songs, but this video seem to be the same old stuff we see in love themed visuals. The video has an aesthetic that will keep you glued but doesn’t make up for it with the story line. In the video, the Johnny crooner can be seen going back and forth about her love interest saying he makes her temperature rise. There is nothing outstanding about the video.
Woju- Kiss Daniel featuring Tiwa Savage and Davido
Directed by Adasa Cookey Remember that Kiss Daniel stole our hearts when he released the afropop song Woju. Since then, the dude has continued to headline shows. On the flipside, the music video lacks the magic the song has. Kiss Daniel can be seen dancing with beautiful models, no storyline, no depth .The duo of Tiwa Savage and Davido also tried to impress by miming the song. A leaf should have been borrowed from Dr Sid’s Surulere video.
Marry me– Falz featuring Yemi Alade and Poe
DIRECTED by Mex, listening to this song already gives you an idea of what the video should look like. The director didn’t disappoint with the delivery and interpretation of the video. Its a traditional wedding themed video reminiscent of Sunny Neji’s Oruka.
The song is a humorous tune that captures the desperation young ladies desirous of getting married at all cost go through. Yemi Alade and Falz played the role so well that one will believe they are engaged, on their way to the altar. Though the video was shot in Lagos late last year by Mex, it deserves the rave reviews its been getting. It’s not only engaging but dramatic with a catchy storyline. It exemplifies what a music video should look like
200 million Mumu- Lagbaja
Lagbaja is not a rookie where the business of music is concerned. He further pushed the envelope with the visuals of this satirical song 200 million Mumu. Lagbaja treads the path of conscious music and the state of the nation. He directly throws jabs at Olusegun Obasanjo and his failed 3rd term agenda. According to him: “Undoubtedly, we the people are to blame for our woes. The “leaders” have discovered that they can get away with anything”.Because of our docile Mumurity as uncritical and comatose minions, because we never stand up to them and demand probity”.In an era where socially conscious songs are fast becoming hard to find, Lagbaja still upholds what he is known for.
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